Join Discord
RiftDaily

Cookie and privacy policy

Last updated: 26 September 2026

At RiftDaily, we respect your privacy and are committed to handling personal information responsibly and transparently. This Cookie and Privacy Policy explains what information may be collected when you visit RiftDaily.com, how that information is used, how cookies and similar technologies are used, which third-party services we work with, and the privacy choices and rights that may be available to you.

This policy applies to RiftDaily.com, including its articles, guides, esports coverage, features, forms, advertising, analytics, affiliate links, embedded content, push notifications, and other services available through the website.

1. Who we are

RiftDaily is an independent website covering League of Legends, Riot Games, esports, patch notes, updates, guides, leaks, gaming, and related topics.

For the purposes of applicable data protection law, RiftDaily is responsible for the personal information it collects directly through RiftDaily.com, except where a third-party service acts as an independent controller of information it collects through its own technology.

If you have questions about this Cookie and Privacy Policy, our use of personal information, or your privacy rights, you can contact us at:

2. Information we may collect

The information collected when you use RiftDaily depends on how you interact with the website, the services you choose to use, your privacy settings, your location, and the consent choices you make.

Information may include:

  • Contact information: such as your name and email address when you contact us.
  • Message content: any information you voluntarily provide when communicating with us.
  • Technical information: such as IP address, browser type, device type, operating system, screen size, language, and referring website.
  • Usage information: such as pages viewed, session information, traffic source, time spent on pages, links clicked, and interactions with website features.
  • Advertising information: such as ad impressions, advertising identifiers, consent signals, ad interactions, and information used for advertising measurement and fraud prevention.
  • Cookie and device information: information stored or accessed through cookies, pixels, local storage, tags, scripts, or similar technologies where permitted.
  • Push notification information: information necessary to provide browser push notifications if you voluntarily subscribe to them.
  • Affiliate information: referral identifiers, clicks, and conversion information associated with affiliate links where applicable.

We aim to collect only information that is reasonably necessary to operate, secure, improve, analyze, and support RiftDaily and its services.

3. How information is collected

Information may be collected in several ways:

  • Information you provide directly: for example, when you contact us by email or through a form.
  • Information collected automatically: certain technical and usage information may be generated when you access or interact with the website.
  • Cookies and similar technologies: cookies, pixels, scripts, local storage, and related technologies may be used for functionality, consent management, analytics, advertising, security, and affiliate tracking.
  • Third-party services: analytics providers, advertising partners, embedded content providers, push notification providers, affiliate partners, and security services may collect or receive information when their services are used on RiftDaily.

4. How we use information

Depending on the circumstances, information may be used to:

  • Operate, maintain, secure, and improve RiftDaily.
  • Deliver articles, guides, esports coverage, and other website content.
  • Respond to questions, requests, feedback, and other communications.
  • Understand website traffic, readership, and how visitors interact with RiftDaily.
  • Improve website performance, layout, navigation, content, and user experience.
  • Display, manage, personalize, limit, and measure advertising where permitted.
  • Measure advertising performance and prevent advertising fraud or invalid traffic.
  • Record and respect cookie and privacy preferences.
  • Track affiliate referrals and conversions where applicable.
  • Provide browser push notifications to users who have chosen to subscribe.
  • Prevent spam, abuse, malicious activity, unauthorized access, and security threats.
  • Comply with legal obligations and enforce or protect our legal rights.

5. Contact forms and direct communication

If you contact RiftDaily by email or through a contact form, we may process information such as your name, email address, message, and any other information you choose to provide.

We use this information primarily to respond to your message, provide requested assistance, and maintain appropriate records of our communication where necessary.

Contact information submitted for a specific inquiry is not used for unrelated promotional email marketing unless you have separately agreed to receive such communications.

6. Cookies and similar technologies

RiftDaily and certain third-party services may use cookies and similar technologies. These technologies can include cookies, pixels, tags, local storage, browser storage, advertising identifiers, and scripts.

Depending on your privacy choices and applicable law, these technologies may be used to:

  • Enable essential website functionality.
  • Store and remember privacy or consent preferences.
  • Protect the website against fraud, abuse, and security threats.
  • Measure traffic and website performance.
  • Understand how visitors interact with content.
  • Deliver and measure advertising.
  • Limit how often particular advertisements are shown.
  • Personalize advertising where you have provided the required consent.
  • Measure advertising engagement and conversions.
  • Track affiliate referrals and qualifying actions.
  • Support embedded media and other third-party functionality.

7. Types of cookies and technologies we may use

Essential technologies

Essential technologies are necessary for the website to operate correctly or securely. They may be used for functions such as security, website delivery, consent management, fraud prevention, and storing your privacy choices.

Where permitted by law, these technologies may operate without consent because they are necessary to provide the website or a service you have requested.

Analytics technologies

Analytics services help us understand how visitors find and use RiftDaily. Depending on the analytics service and configuration, information may include page views, traffic sources, session information, device characteristics, approximate geographic information, and interactions with the website.

Where analytics technologies require consent under applicable law, they will only be used after the required consent has been obtained.

Advertising technologies

Advertising technologies may be used to display advertisements, measure advertising performance, control advertising frequency, prevent fraud, understand ad interactions, and, where permitted and consented to, provide personalized advertising.

Affiliate tracking technologies

Some pages on RiftDaily may contain affiliate links. Affiliate providers may use referral identifiers, cookies, or similar technologies to determine whether a click, purchase, registration, or other qualifying action originated from RiftDaily.

Embedded content technologies

Embedded videos, streams, social media posts, widgets, and similar third-party content may cause information to be exchanged with the provider of that content. Depending on the provider and your settings, these services may use cookies or other tracking technologies.

Where required by applicable law, RiftDaily asks for your consent before activating non-essential cookies or similar technologies used for purposes such as personalized advertising or analytics.

You can use the cookie or privacy settings made available on RiftDaily to review or change your preferences where that functionality is available.

You may withdraw consent at any time. Withdrawing consent does not affect the lawfulness of processing that occurred before consent was withdrawn.

You can also manage cookies through your browser. Most browsers allow you to view, block, or delete cookies and control how websites store information on your device.

Blocking or deleting certain technologies may affect website functionality. Essential technologies may continue to operate where they are necessary to provide the website, store your privacy choices, maintain security, or perform other strictly necessary functions.

9. Nitro and Overwolf advertising

RiftDaily uses Nitro, an advertising platform owned and operated by Overwolf Ltd., to manage and display advertising on the website.

Nitro works with advertisers, advertising exchanges, networks, agencies, brands, demand-side platforms, and other advertising partners to deliver and measure advertisements.

Depending on your location, privacy choices, consent status, and the advertising services being used, Nitro and its advertising partners may process information such as:

  • IP address.
  • Browser and device information.
  • Advertising and device identifiers.
  • Pages or content viewed.
  • Advertising impressions and interactions.
  • Approximate geographic information derived from technical data.
  • Referral information.
  • Consent and privacy preference information.
  • Information used to detect fraud or invalid advertising activity.

Nitro may use this information to deliver advertisements, measure advertising performance, manage advertising frequency, prevent fraud, create or use advertising profiles where permitted, and provide personalized advertising where the required consent has been provided.

Nitro participates in the IAB Europe Transparency & Consent Framework and provides consent-management functionality for users in applicable regions.

You can learn more about Nitro and Overwolf's processing practices in the Nitro Privacy Policy.

10. Personalized and non-personalized advertising

Advertising shown on RiftDaily may be personalized or non-personalized depending on your location, consent choices, available advertising inventory, and applicable privacy law.

Personalized advertising may use information about your device, browser, activity, interests, or previous interactions to select advertisements that may be more relevant to you.

Non-personalized advertising may be selected using contextual information such as the content you are viewing, your general location, or limited technical information instead of an advertising profile.

Where consent is legally required for personalized advertising, personalized advertising technologies will only be used after the appropriate consent has been obtained.

11. Advertising formats

RiftDaily may display different advertising formats, including standard display advertising, in-content advertisements, sticky or anchor advertising, video or outstream advertising, and other formats supported by our advertising partners.

The advertising formats shown to a visitor may vary based on device type, screen size, page layout, advertising availability, privacy choices, and other technical factors.

12. Google Analytics

RiftDaily may use Google Analytics to understand website traffic and how visitors interact with RiftDaily.

Depending on the configuration and your consent choices, Google Analytics may process information such as:

  • Page views.
  • Session and interaction information.
  • Browser and device information.
  • Approximate geographic information.
  • Traffic and referral source.
  • Technical identifiers used to distinguish browsers or sessions.

Where required by applicable law, Google Analytics storage or related tracking is controlled according to the consent choices you make.

Google processes information according to its own privacy terms and policies. You can learn more in Google's Privacy Policy.

13. Ahrefs Web Analytics

RiftDaily may use Ahrefs Web Analytics to measure website traffic and understand how content performs.

According to Ahrefs, its standard Web Analytics implementation is designed to provide aggregated traffic information without using cookies or persistent identifiers and does not collect or store personal or identifiable information by default.

Ahrefs Web Analytics may provide aggregated information such as:

  • Page views.
  • Visits.
  • Traffic sources.
  • Bounce rate.
  • Time on page.
  • General website usage trends.

You can learn more about Ahrefs' privacy practices in the Ahrefs Privacy Policy.

14. Push notifications and Webpushr

RiftDaily may offer browser push notifications through Webpushr.

Push notifications are optional. Your browser or device will ask for permission before you can receive them.

If you choose to subscribe, information necessary to provide the notification service may be processed. Depending on the service configuration, this may include:

  • A browser push notification endpoint.
  • Encrypted authentication information associated with that endpoint.
  • Browser and device information.
  • Subscription information.
  • Interactions with push notifications.
  • Technical information such as an IP address where applicable.

You can stop receiving browser push notifications by changing the notification permissions for RiftDaily in your browser or device settings.

For more information about how Webpushr handles information, please see the Webpushr Privacy Policy.

RiftDaily may include affiliate links in articles, guides, reviews, recommendations, or other content.

If you click an affiliate link or complete a qualifying action through one of these links, RiftDaily may receive a commission or other compensation. This generally does not increase the price you pay.

Affiliate partners may use referral identifiers, cookies, or similar technologies to record clicks, referrals, purchases, registrations, or other qualifying actions.

Not every link, article, or page on RiftDaily is an affiliate link. Where appropriate, additional affiliate disclosures may also appear on individual pages or articles.

16. Embedded and third-party content

RiftDaily may embed or display content provided by third-party platforms, including:

  • YouTube videos.
  • Twitch streams and clips.
  • Social media posts.
  • Reddit content.
  • Images and media hosted by third parties.
  • Esports data, widgets, or other interactive content.

When you interact with embedded content, the third-party provider may receive information about your visit and interaction. Depending on your browser settings, consent choices, whether you are logged in to that third-party service, and the provider's own practices, the provider may use cookies or other technologies and may associate your interaction with an existing account.

Third-party platforms process information under their own privacy policies. RiftDaily does not control how those third parties process information once it has been transmitted to them.

RiftDaily contains links to external websites and services, including Riot Games properties, esports organizations, gaming websites, social media services, advertisers, affiliate partners, and other third-party resources.

When you leave RiftDaily and visit another website, that website's own privacy policy and terms apply. RiftDaily is not responsible for the privacy, security, cookies, content, or data-processing practices of independent third-party websites.

If the UK GDPR, EU General Data Protection Regulation (GDPR), or similar data protection legislation applies, personal information will only be processed when there is an appropriate legal basis.

Depending on the processing activity, this may include:

  • Consent: where you have agreed to processing, such as certain analytics, advertising, personalized advertising, non-essential cookies, or similar technologies.
  • Legitimate interests: where processing is reasonably necessary to operate, maintain, improve, protect, or secure RiftDaily and those interests are not overridden by your rights and freedoms.
  • Steps requested by you: where processing is necessary to respond to or take steps in connection with a request you have made.
  • Contractual necessity: where processing is necessary to perform a contract with you, if applicable.
  • Legal obligations: where processing is necessary to comply with applicable law or regulatory requirements.

We do not rely on legitimate interests as a substitute for consent where applicable law requires consent before storing or accessing non-essential information on your device.

19. How information is shared

Information may be shared with service providers and partners where reasonably necessary to operate, secure, analyze, support, and monetize RiftDaily.

Depending on the services being used, recipients may include:

  • Hosting and website infrastructure providers.
  • Content delivery and performance providers.
  • Analytics providers.
  • Advertising platforms, advertisers, exchanges, and advertising technology providers.
  • Affiliate networks and partners.
  • Push notification providers.
  • Security, anti-spam, and fraud-prevention services.
  • Email and communication providers.
  • Embedded content and media providers.
  • Professional advisers or authorities where disclosure is legally required.

Third parties may act as processors on our behalf or as independent controllers, depending on the service and processing activity.

20. Sale, sharing, and targeted advertising

RiftDaily does not sell personal information to third parties for monetary consideration.

However, some privacy laws use broad definitions of terms such as sale, sharing, cross-context behavioral advertising, or targeted advertising. Under those definitions, certain disclosures of identifiers or online activity to advertising technology providers may be treated as a sale, sharing, or targeted advertising activity even where no money is exchanged for the personal information itself.

Where applicable law gives you the right to opt out of such activities, you may exercise that choice through the privacy or consent controls made available on RiftDaily or by contacting us.

21. How long information is kept

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting, security, operational, and dispute-resolution requirements.

Retention periods may vary depending on the type of information and service involved. For example:

  • Contact messages may be retained while they are relevant to the communication or for reasonable administrative and legal record-keeping purposes.
  • Security logs may be retained for a reasonable period to identify abuse, investigate incidents, and protect the website.
  • Analytics information is retained according to the settings and retention policies of the relevant analytics service.
  • Advertising information may be retained by advertising partners according to their own retention policies and applicable law.
  • Affiliate information may be retained where necessary for attribution, reporting, fraud prevention, payments, or compliance.
  • Push notification subscription information may remain active until you unsubscribe, revoke permission, or the subscription otherwise becomes inactive.

22. International data transfers

RiftDaily is accessible internationally, and some of the third-party services we use operate in or process information from countries outside your own.

As a result, personal information may be transferred to or processed in countries that may have different data protection laws.

Where required by applicable law, appropriate transfer mechanisms or safeguards may be used by RiftDaily or the relevant third-party provider, such as contractual safeguards, adequacy decisions, or other legally recognized mechanisms.

For further information about international transfers performed by a particular provider, please refer to that provider's privacy documentation.

23. How we protect information

We use reasonable technical and organizational measures intended to protect the information under our control against unauthorized access, misuse, alteration, accidental loss, destruction, or disclosure.

However, no website, internet transmission, server, or electronic storage system can be guaranteed to be completely secure. We therefore cannot guarantee absolute security.

24. Your privacy rights

Depending on where you live and which privacy laws apply, you may have rights relating to your personal information.

These rights may include the right to:

  • Request access to personal information we hold about you.
  • Request correction of inaccurate or incomplete information.
  • Request deletion of personal information.
  • Request restriction of certain processing.
  • Object to processing based on legitimate interests.
  • Withdraw consent at any time where processing is based on consent.
  • Request a portable copy of certain personal information.
  • Opt out of certain forms of targeted advertising, sale, or sharing where applicable.
  • Lodge a complaint with an appropriate data protection authority.

These rights are subject to applicable legal conditions, limitations, exemptions, and verification requirements.

To make a privacy-related request concerning information controlled directly by RiftDaily, contact contact@riftdaily.com.

If your request concerns information controlled independently by one of our advertising, analytics, social media, or other third-party providers, you may also need to contact that provider directly.

25. Rights of users in the European Economic Area and United Kingdom

If you are located in the European Economic Area (EEA) or United Kingdom, you may have rights under the GDPR, UK GDPR, or applicable national data protection legislation.

These may include rights of access, rectification, erasure, restriction, objection, data portability, and withdrawal of consent.

You also have the right to lodge a complaint with the data protection authority responsible for your country or region if you believe your personal information has been processed unlawfully.

26. Privacy rights in the United States

Residents of certain U.S. states may have additional rights under state privacy legislation.

Depending on the state and whether the relevant law applies, these rights may include access, correction, deletion, portability, and the ability to opt out of certain uses of personal information for targeted advertising, sharing, or sale.

You may submit applicable requests by contacting contact@riftdaily.com or through privacy controls made available on the website.

27. Children’s privacy

RiftDaily is a general-audience gaming and esports website and is not designed as a service specifically directed at young children.

We do not knowingly request children to provide personal information through RiftDaily where parental or guardian authorization would be required by applicable law.

The minimum age at which a person can independently consent to certain data processing varies by country and jurisdiction. Where applicable law requires parental or guardian consent for a child, the relevant legal requirements apply.

If you are a parent or guardian and believe a child has provided personal information to RiftDaily in circumstances where this should not have occurred, please contact us at contact@riftdaily.com.

28. Browser push notification choices

If you have enabled push notifications from RiftDaily, you can disable them at any time through your browser or operating system notification settings.

Removing website cookies does not necessarily revoke a browser push notification permission, so you may need to change the notification permission separately in your browser settings.

29. Do Not Track and other privacy signals

Browsers and devices may provide privacy preference signals or controls. How these signals are recognized can depend on the service provider, applicable law, browser, region, and technology involved.

Where RiftDaily or its third-party providers are legally required to recognize a supported privacy preference or opt-out signal, the signal will be handled in accordance with applicable law and the relevant provider's implementation.

We may update this Cookie and Privacy Policy from time to time to reflect changes to RiftDaily, our service providers, advertising or analytics technologies, legal requirements, website features, or the way information is processed.

When this policy is updated, the Last updated date at the top of the page will be changed.

If a change affects processing that requires your consent, we will request new or updated consent where required by applicable law. Simply continuing to browse RiftDaily will not be treated as consent where affirmative consent is legally required.

31. Third-party privacy policies

For more information about some of the main third-party services that may process information through RiftDaily, you can review their privacy documentation:

These third-party policies are provided for convenience and may be changed by the respective providers independently of RiftDaily.

32. Contact us

If you have questions about this Cookie and Privacy Policy, your personal information, or your privacy choices, please contact us: